An animated showcase of the new branding of the Stiftung Nikolauspflege, a foundation working with children and adults with visual impairments. The new branding is younger, sleeker and more accessible, it's directed primarily at the people that actually interact with it. Presenting the new visual identity in video format communicates it in a more engaging and comprehensive way, not only to the foundation's clients, but it's members, too.

In the video I wanted to emphasize how important it was that our actual target audience could interact with the branding and how it embraces elements of accessibility and makes them part of the visual identity, and how those parts come together to form a rich and flexible branding.